GRUNER BROTHERS BREWING
BRAND DESIGN GUIDELINES

THE DESIGN GUIDELINES

These guidelines describe the visual and verbal elements that represent Gruner Brothers Brewing's brand identity. This includes our name, logo and other
elements such as colors, and type. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect Gruner Brothers Brewing's commitment to quality, consistency and style. Gruner Brothers Brewing's brand, including the logo, name, colors and identifying elements, are valuable company
assets.

Each of us is responsible for protecting the company's interests by preventing unauthorized or incorrect use of Gruner Brothers Brewing's name and marks.

LOGO INTRODUCTION

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination
of our iconic classic truck and our company name - they have a fixed relationship inside the circle emblem. The colors also
reflect the primary colors of the brand.

BRAND TYPOGRAPHY

Typography plays an important role
in communicating an overall tone and
quality. Careful use of typography
reinforces our personality and ensures
clarity and harmony in all Design.
We have selected Etiquette, as the
primary brand typeface.

PRIMARY COLOR SYSTEM

Explanation:
Gruner Brothers Brewing has THREE
official colors: Dark Green, Deep Red,
and Gold. These colors have become
a recognizable identifier for the
company.
Usage:
Use them as the dominant color
palette for all internal and external
visual presentations of the company.

CONTACT AND SUPPORT INFORMATION

Gruner Brothers Brewing is a locally owned and operated brewing
company in Casper, Wyoming committed to brewing great beer
for the hard working men and women of Wyoming.